Impact Of Podcast Adverts On Brand Awareness

Norman Pattiz is the current Executive Chairman of PodcastOne and he is also the founder. He has over 4 decades experience in radio syndication. PodcastOne is not the only company he established. He is also the founder of the famous Westwood One. He developed this outfit into America’s largest provider of all categories of news.

In 2010, he also founded courtside Entertainment Group. This group is known for the production and distribution of quality programming. Due to his numerous achievements, President Clinton appointed him in 2000 to serve on the Broadcasting Board of Governors of the United States of America. President Bush reappointed him two years later. This speaks volumes about him.

According to Biz Journals, in conjunction with Tom Webster, VP of Strategy in Edison Research, Norman Pattiz released the results of a comprehensive study. It is a series of studies of advertising tests using five major consumer brands across separate service and product categories.

This study is said to be the first of its kind. It was conducted over the last six months of 2016 and the results showed the impact of podcast on advertising. The study was conducted on podcasting advertising on brand recall, purchase intent and recall of certain messaging.

The study clearly showed that more than 60 percent of listeners selected a post-campaign of a particular brand of grocery. The percentage actually shot up from just 7 percent in the pre-study.

The awareness of unaided products increased by 47 percent from the pre-study to the post study while that of products of financial services providers increased by just 37 percent. The least increase was witnessed by garden and lawn products. It increased by just 24 percent. Learn more about Norman Pattiz:

The number of respondents who had favorable opinions of automobile aftermarket products increased from 18 percent in the pre-study to about 33 percent in the post-study while that of lawn and garden products increased from 16 percent to 22 percent in the post study.

The awareness of certain campaign message for a particular automobile increased by about 60 percent from pre-study to post-study and the awareness for casual dining restaurant increased by a whole 76 percent.

Some of the brands that were used for the study were already well known, they just launched new campaign message while the not so popular ones were looking for increased awareness. The awareness was verified before the 4 to 6 weeks of podcast adverts and after it.

As you can see, the results showed that listeners responded better to brand messages. Considering all the results outlined above, it is very clear that podcast advertising has a significant impact on several critical effectiveness measures.

Finance, Real Estate, Retail, Restaurants and More: Brian Bonar, the Sky’s the Limit

In July of 2013, San Diego Magazine, which features the best of San Diego, including restaurants published a review by Troy Johnson. The restaurant was Brian Bonar’s Bellamy’s in Escondido. The details of the piece make three things quite clear.

Mr. Johnson admires the provincial ambiance of Escondido thinking it an interesting contrast to the modern area of San Diego. He seems intimately familiar with fine French dining, and would probably place the offerings of Bellamy’s very near the top of San Diego’s upscale dining establishments.

Patrick Ponsaty is the man creating the dishes for Bellamy’s, and he is one of only two chefs in San Diego to be designated; The Master Chef of France. Ponsaty earned his prestigious designation at Rancho Bernardo Inn and answered the call when Bonar was looking for someone with the chops to create first class cuisine for Bellamy’s.

According to Bloomberg, Brian Bonar’s plan is to open more Bellamy’s locations which are why he needed a Master Chef. The next piece of the Bonar restaurant dynasty is an event space with a signature restaurant.

The new place is a 144-acre site not far from the first restaurant called the Ranch at Bandy Canyon. Acres of open grass covered land is available to hold the events topped off with the restaurant.

Cooper Daniels writes on BitsyLink in the summer of 2015 that Brian Bonar had other success before his realized dream of opening a restaurant. Brian is a very well-known and respected executive in the world of finance. He founded the Dalrada Financial Corporation where he currently serves as CEO, but by far his crowning achievement has been his recent work with Trucept Inc.

Between 1969 and the present, Bonar began working in a variety of positions. He is, in one way or another, associated with about 20 companies. Brian was a Procurement Manager, Director of Engineering, Vice President of Sales and Marketing, President, and Chairman and CEO. Some of these enterprises he founded and some he was simply a high-powered employee. The one thing these organizations had in common; with Brain at the helm they did very well.

Brian’s education includes a Bachelor’s degree in Technical Engineering from James Watt Technical College and a Master’s degree in Mechanical Engineering he earned from Stafford University.

His list of skills is extensive. The following are just a small sample; turn around management, finance, private equity, mergers and acquisitions, start-ups, new business development, and executive management and strategy. Brian Bonar is one very experienced and very impressive businessman.